مدرسه خلاقیت ایران

دپارتمان خلاقیت ایران

علی خویه ، مدرس دوره های خلاقیت در مدیریت و بازاریابی و فروش
ساعت ٥:۱٥ ‎ق.ظ روز ۱۳٩٥/۳/۱۸   کلمات کلیدی:

Khooyeh (www.khooyeh.ir  , www.khooyeh.com  )  is a strategic marketing communications specialist with over 20 years of experience helping companies build their brand. He specializes in working with B2B organizations to create marketing strategies and programs that attract, engage and retain more customers and make selling easier.  speaker author and consulting  in marketing selling advertising PR ,.... marketing and selling strategy Increasing Brand Awareness Preparing Marketing department Marketing Plan for B2C & B2B PR activities, advertising plan and camaign Market Research (Customer Behavior Research) Marketing services     Brand strategy     Marketing communications     Sales materials     Lead generation     Web development & SEO    Marketing communications services     Pricing and packages     Marketing worksheets     Outsource your marketing We build, rebuild and/or evolve your brand identity as a unique enabler of your business organizational culture and lasting uniqueness. Is your brand hot enough to leave a mark? We specialize in brand strategy, brand architecture, naming and design. Our firm develops and manages brands that inspire. Brands that endure. Brands that create a measurable marketplace advantage.      Services. Khooyeh (www.khooyeh.ir  , www.khooyeh.com  )  is a IRAN based branding, advertising and marketing agency that specializes in Khooyeh  Brand Marketing®. Our strategic marketing team of seasoned branding professionals is smart, flexible and tenacious. We believe that great strategic marketing leadership means having a full understanding of your business, goals and budgets. We become experts in your industry and trusted advisors.  As a full service marketing firm, we offer a full complement of branding, strategic marketing, creative, digital and media services under one roof.  •	Khooyeh  Brand Marketing.   Khooyeh (www.khooyeh.ir  , www.khooyeh.com  )  uses a powerful and proprietary Khooyeh  Brand Discovery Process (CBDP). Your company can only be successful if it discovers its true brand essence – that one thing that differentiates you from your competitors and speaks directly to the needs of your target audience. Discovering this may be the most important thing you ever do.  Our strategy experts will take you through our proprietary process to uncover what your customers and prospects really want from you. Without this information, you are only guessing!  •	Messaging Strategy.     As part of the Khooyeh  Brand Discovery Process, we typically conduct one-on-one, in-depth interviews with your defined team including internal stakeholders (executives, marketing, administration, sales, etc.), current customers, lost prospects as well as others that are relevant within the market sphere. Our goal is to gather valuable data, insight and perspective in key areas so that we can develop the perfect message and overall advertising strategy.  Our process includes unconventional questioning strategies that are designed to uncover insightful data that allows us to eliminate guessing and discover the real truth about:  •	Target audience wants and needs •	Market position •	Competitive environment •	Why would the target trust you versus other options? •	What do your prospects need to hear you say to drive them to action?  •	Brand Development.      Over the years, we have identified the seven keys to effectively develop a Khooyeh  Brand:  1.	Know everything about our target (buyers & influencers) to eliminate guessing. 2.	Know everything about our competitors and how they sell to our target. 3.	Create a playing field that emphasizes our strengths, exploits competitive weaknesses and gives us the best chance to win. 4.	Don’t try to accomplish more than our resources will allow. 5.	Discover the niche that we can own and defend from anyone. 6.	Become the thought leader that provides credible/valid information and answers to our target’s critical questions. 7.	Develop a non-conventional and comprehensive marketing strategy that completely surrounds our target audience.  •	Digital Marketing.      Digital marketing is a critical component of everything we do for our clients. But we know that it’s not just about “pretty banner ads” or "fancy landing pages." It’s about creating powerful, digital Khooyeh  Brand Marketing strategies that maximize our clients’ budgets and results.  From the creation of powerful display ad campaigns to blog development, we know how to best integrate your overall branding and messaging into online programs designed to maximize your profitability. We provide all digital marketing services, including:  •	SEO •	SEM •	Display advertising •	Blog development •	Webinar strategies •	Email marketing campaigns •	e-Newsletter campaigns •	Mobile media strategies  •	Social Media Marketing.      Social Media Marketing is a critical component of Khooyeh  Brand Marketing® strategies. But it's not just about using word of mouth or increasing your fan base. It's about bringing powerful and digital strategic ideas to life so you can efficiently connect with your customers; all the while, tracking your effectiveness.  Our advanced level of Khooyeh  Brand knowledge, experience and responsiveness will make the difference between a good social media campaign and a great social media campaign. Our social media capabilities include:  •	Facebook, Twitter, LinkedIn, Pinterest and Google+ strategies •	Original content creation •	Fan building •	Promotion and contests •	Social monitoring, analysis and reporting   •	Creative Services.       •	Our creative team boasts some of the most experienced and talented creative and design professionals in the country. Ultimately, we place emphasis on winning new business for clients, not creative awards to adorn our office walls. That said, we win them anyway.  •	Our real expertise is in how we craft your creative strategy and then take your unique Khooyeh  Brand message to market. Our creative approach works to break through the market clutter and deliver a powerful message in a way that only you can say. In short, our goal is to capture attention, drive responses, and make you famous for something.  •	We pride ourselves on executing attention-grabbing ideas that propel brands to great success. We provide all of the creative services that Khooyeh  Brands need, including: Graphic Design •	Copywriting •	Motion graphics •	Video Production •	Production •	Print/Out of Home •	Television •	Radio •	Online/Social Media •	And lots more •	  •	Website Development.     •	For Khooyeh  Brands, their website is typically their most important marketing tool. And website strategy and design has become the 3.0 expression of branding. Everything your customer experiences on a site reflects the integrity, positioning and competency of your brand.  •	While many web designers claim to understand brands, only a web strategist who is guided by qualified Khooyeh  Brand stewardship can really create a powerful website that engages the user. This is our difference. And it’s why our web strategies and designs are so successful.    •	 •	Integrated Media Strategies.     •	     Media has changed. Typical Khooyeh  Brands do not have massive media budgets, so they have to think differently. It’s no longer merely a broadcast, print or outdoor world. Media has become a fluid, organic and creative entity that incorporates the right mix of digital, traditional and guerrilla media strategies.  Our team of media pros is some of the best in the business. Our approach is grounded in Khooyeh  Brand strategies, return on investment and state-of-the-art tracking science. Our media services include:  •	Traditional Media (TV, radio, print, outdoor, etc.) •	Digital/Online Media (direct network, ad network, retargeting, behavioral, contextual, re-direct, etc.) •	Guerrilla strategies (street teams, tradeshow interruption, 3-D direct mail and other low-cost attention-getting guerrilla strategies) •	And much more  •	Public Relations.     •	Strong public relations strategies are a key element to any Khooyeh  Brand Marketing® program. Our seasoned PR team has many years of media expertise and an extensive network of contacts.  •	By integrating your public relations activity into your overall marketing strategy, we can generate greater results and more effectively connect you to your customers and cultural influencers. This includes traditional, nontraditional and online public relations programs.   •	Research.  •	We use a unique Khooyeh  Brand methodology that discovers the truth about your brand essence. Our goal is to thoroughly understand what your customers really want from you and gather the logical insight that allows us to develop the perfect creative messaging that your target audience needs to hear before they will buy.  •	Our unique data-collection methods utilize a myriad of traditional and nontraditional techniques that uncover real answers to specific problems. The results are brands and messaging strategies that are always on target and culturally relevant.    Our work focuses on brand management, including competitive positioning, and the impact that marketing mix and resource allocation have on sales and profits.  As products and services become more difficult to differentiate, branding that cultivates a strong, trusted image can help build a larger, more loyal customer base. Bain's approach to brand management, marketing mix and resource allocation more than doubles revenue growth rates.  We begin by mapping the market share and profit position of the client's brands relative to its competitors. We then help clients apply that information to manage brand portfolios, from the development of strategy to tactical allocation of resources. Properly managed, a powerful brand name, coupled with effective consumer and trade marketing, can be a formidable competitive weapon.         Khooyeh is full service marketing agency An agency that handles all aspects of the advertising process, including planning, design, production, and placement. Today, full-service generally suggests that the agency also handles other aspects of marketing communication, such as public relations, sales promotion, Internet and direct marketing. Hang around the marketing world long enough and you’ll likely hear some pretty interesting terms and phrases. For example, have you ever heard the term “full service marketing agency” and wondered what it means exactly? A full service marketing agency, also known as an integrated marketing agency, is an agency that has the capabilities of handling all aspects of the advertising process. This usually includes strategic planning, creative, production and—in today’s Internet savvy market— a full service marketing agency will also typically handle interactive marketing services. When selecting an agency to work with, there are several factors to consider, but one of the pluses of choosing a full service marketing agency is that there is no need to seek outside vendors when organizing and producing your marketing campaigns. When you choose an agency like Khooyeh.ir , everything you need is in one place. A quick look at the Services section of  www.khooyeh.ir   reveals what “full service” means here at Khooyeh.ir . Our recipe for our clients’ success includes: 1.) Strategy—Market analysis, brand positioning, research assimilation, testing and media strategy, etc. 2.) Creative—Brand engineering, concept development, copywriting, graphic design and studio work, etc. 3.) Data—Data strategy and analysis, customer profiling segmentation, data modeling, list procurement, etc. 4.) Communications—Print, social and mobile media, direct mail and email, online display, websites, DRTV, etc. 5.) Interactive—Website design and application development, email marketing/post-lead nurturing, A/B and multivariate testing, paid search services and paid search management. 6.) Production—Complete data processing, offset and digital printing, mail piece personalization, web development and hosting, lead qualification and distribution. 7.) Analytics—Smart response capture systems, simple or comprehensive reporting, dynamic business intelligence. Our 90,000-square-foot Poway, CA location is comprised of the machines (and people!) that help our clients move their projects from conception to completion. To learn more about what this full service marketing agency can do for you, please contact www.khooyeh.com .